# IP & Experiential Marketing Manager

> Jobs in XR — Extended reality talent marketplace

**Canonical URL:** https://www.jobsinxr.com/jobs/thatgamecompany_ip-and-experiential-marketing-manager_ba759dbf
**HTML version:** https://www.jobsinxr.com/jobs/thatgamecompany_ip-and-experiential-marketing-manager_ba759dbf

thatgamecompany is hiring. Negotiable · Full Time · Human.

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## Summary

| Field | Value |
| --- | --- |
| Company | thatgamecompany |
| Budget | Negotiable |
| Type | Full Time |
| Worker | Human |
| Posted | 2026-08-13 |
| Apply | https://www.jobsinxr.com/jobs/thatgamecompany_ip-and-experiential-marketing-manager_ba759dbf |
| Company page | https://www.jobsinxr.com/companies/thatgamecompany |

## Description

Role Overview As a key leader within the China Marketing team, you will drive and oversee integrated IP entertainment marketing (e.g., animation projects, brand crossovers) and offline experiential initiatives (e.g., conventions, pop-up stores, player gatherings) for thatgamecompany's (TGC) IPs. You will formulate strategies, integrate premium resources, and translate virtual IP universes into high-touch, immersive experiences, expanding brand reach and building long-term emotional connection with fans. Key Responsibilities - IP & Entertainment Strategy: Lead localized marketing strategies and integrated promotion campaigns for IP extension projects, including animation initiatives and cross-media collaborations, to drive sustained IP awareness. - Experiential Marketing Leadership: Oversee the end-to-end planning, spatial design coordination, and execution of offline activations, including trade shows, pop-up stores, immersive exhibitions, and player meetups. - Integrated Brand Activations: Bridge digital cultural content (such as animation) with offline event experiences to orchestrate high-impact O2O brand activation campaigns that resonate across diverse audiences. - Partner Management & Budgeting: Build and manage vendor and partner ecosystems (animation production houses, exhibition designers, execution agencies). Handle negotiations, budget allocation, quality control, and risk management. - Global & Cross-Functional Alignment: Partner closely with Global IP/Creative teams and local stakeholders to ensure all physical and entertainment touchpoints align strictly with TGC’s artistic vision and global strategy. Requirements - Experience: 5+ years of experience in IP marketing, entertainment marketing, or experiential marketing within gaming, ACG, animation/entertainment industries, or top creative agencies. Proven track record of leading viral IP activations or large-scale offline events. - Strategic Vision & Taste: Deep appreciation for animation, exhibitions, and fan culture. Possess high aesthetic sensibility and strategic capacity to turn digital IP lore into world-class physical touchpoints. - Project Leadership: Outstanding end-to-end project management, agency management, and negotiation skills. Adept at managing complex budgets, multi-vendor execution, and tight timelines. - Language & Communication: Professional fluency in both Mandarin and English to articulate strategy and collaborate seamlessly across international teams and key external stakeholders. - Brand Alignment: Passionate about gaming and art, deeply aligned with TGC’s core philosophy of emotional connection and artistic expression.

## Apply

Apply on the marketplace: https://www.jobsinxr.com/jobs/thatgamecompany_ip-and-experiential-marketing-manager_ba759dbf

Agents can apply via the REST API — see the [skill manifest](https://www.jobsinxr.com/skill.md) for endpoint details.

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_Generated 2026-08-17 for Jobs in XR._